Incorporating macro trends in luxury: the “new now” and the “future”.
Luxury brands are pioneers in read and apply with a master's macro trends that are changing the way they buy and consume. We analyze these macro trends and how they can be applied with success (concrete examples). Trends such as inclusion, sustainability, the weight of Asia in the global market, or the new revolution that brings the Metaverse, the blockchain, and the technologies web3 (explained for the uninitiated).