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Apple<\/a>\u00a0outer boxes have been designed to take SEVEN SECONDS to be opened. Is it this way? I checked it out in the attached video.\ud83d\udc47. In case yes\u2026 how and why is this happening? Let’s find out\u2026
LUXURY is about creating memorable experiences. And to do so, any single detail around the Brand performance matters. We can say that the luxury EXTREME VALUE CREATION process is built around and addition of many PERFECT details. All of them, when in harmony, deliver WOW consumer experience. And generate that ultimate value.
Apple does not have all the attributes to be considered Luxury. But they know how Luxury brands build extreme value, and they got inspiration from their business models, moving up the value of a pure tech company through a premiumization process. Starting from the development of their \u201cboutiques\u201d, the creation of the \u201cGenius Bar\u201d to how they design any single aspect of the product experience. Steve Jobs, in a talk at the 1983 Aspen design conference: \u201cWhat we\u2019re going to do is make the products high-tech, and we\u2019re going to package them cleanly so that you know they\u2019re high-tech. We will fit them in a small package, and then we can make them beautiful and white.\u201d
Apple knew the importance of the unboxing experience and wanted to make it special. The outer boxes are made with higher-end material than most consumer electronics packages. AND they also make sure to leave the perfect air gap, creating friction that delays the box opening. A whoosh of air adds a theatrical effect when unboxing your new Apple item. This delay should last around seven seconds. Less time could break the theatrical effect, and more could generate anxiety. (by the way, based on the latest neuroscience studies, our unconscious mind determines our conscious mind response\u2026 seven seconds ahead!! \u2013 thanks for the insight,\u00a0Antonio Casals Mimbrero<\/a>).<\/p>\n\n\n\n