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A $25,000 pair of sneakers. The DIOR x Air Jordan 1 High sneakers were the first collaboration between the luxury powerhouse and sneaker giant. Crafted from wolf grey and sail white leather, these Air Jordan 1 High sneakers take on the iconic high-top silhouette and update it by way of a grey\u00a0Christian Dior Couture<\/a>\u00a0monogram swoosh logo. Note: \ud83d\udda4 Peter Moore, the architect behind the Air Jordan among countless other achievements in design and creative direction, passed away last weekend at 78. Moore\u2019s work with the Air Jordan 1 set the foundation for modern sneaker culture, while his tenures at\u00a0Nike<\/a>\u00a0and\u00a0adidas<\/a>\u00a0as a whole influenced the direction of both brands in the 1980s, 1990s, and beyond. A true legend.<\/p>\n\n\n\n A $25,000 pair of sneakers. The DIOR x Air Jordan 1 High sneakers were the first collaboration between the luxury powerhouse and sneaker giant. Crafted from wolf grey and sail white leather, these Air Jordan 1 High sneakers take on the iconic high-top silhouette and update it by way of a grey\u00a0Christian Dior Couture\u00a0monogram swoosh […]<\/p>\n","protected":false},"author":1,"featured_media":698,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[33,32,47],"class_list":["post-697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-fashionindustry","tag-luxuryindustry","tag-sneakers"],"_links":{"self":[{"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/posts\/697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/comments?post=697"}],"version-history":[{"count":1,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/posts\/697\/revisions"}],"predecessor-version":[{"id":699,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/posts\/697\/revisions\/699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/media\/698"}],"wp:attachment":[{"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/media?parent=697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/categories?post=697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/tags?post=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Dropped in 2020, the Dior and Jordan brand tie-up is arguably one of the most hyped sneaker collaborations in recent history. Blending streetwear culture and high fashion, \u201cAir Dior\u201d was first unveiled at the Dior Pre-Fall 2020 Collection in Miami, then teased by rapper\u00a0Travis Scott\u00a0and\u00a0various leak accounts online.
Five million people\u00a0registered for a chance to buy them, on a first-come-first-serve basis. Just 13,000 pairs were launched (5,000 of those reserved for VIP clients). 8,500 pairs for the 1 High (the one I am holding in the pic \ud83d\udc47). Today, they have become one of the most expensive shoes on the secondary market, averaging $15,000-$25,000 (up to eleven times their original value). You can not define luxury by one single attribute. But definitely, SCARCITY always makes a big part of the recipe (add EXTREME QUALITY and true EMOTIONS, and you are almost there).
I love this kind of romance between a premium\/lifestyle brand and a Luxury one, enriching both parties’ set of attributes (Nike capturing high-end exclusivity; Dior benefiting from performance & streetwear attitude, while connecting with GenZ). In this case, merging forces around a category that emerged a few years ago: luxe sneakers (Bloomberg Businessweek<\/a>\u00a0on March 2021: “It is not a shoe, but an asset class”).
Want to explore other romances? Check for\u00a0Prada Group<\/a>\u00a0x\u00a0adidas<\/a>, North Face x\u00a0Gucci<\/a>\u00a0and the latest\u00a0Loewe<\/a>\u00a0x\u00a0On<\/a>.<\/p>\n\n\n\n
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