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I\u00a0love this concept store by\u00a0Christian Dior Couture<\/a>, developed in collaboration with\u00a0WASP<\/a>, the Italian 3D printmaker. A unique installation of two circular modules, crafted from natural materials (clay, sand, and raw fibres). Inside, Maria Grazia Chiuri\u2019s designs, are on show. The \u2018Toile De Jouy\u2019 motif is embroidered on them.<\/p>\n\n\n\n A few thoughts come out from this pop-up store, that helps us to identify core attributes of a Luxury brand:<\/p>\n\n\n\n UNIQUENESS. Not only the setup by itself but the location, at beautiful Dubai\u00b4s Jumeirah Beach, make this project unique.<\/p>\n\n\n\n Luxury brands love ART (so do the other way around). This project is, by itself, a one-in-a-kind art expression. The walls are enveloped with the Dior house\u2019s characteristic Cannage design. Have you had the chance to visit this Project? Hurry up\u2026 moving out soon.<\/p>\n\n\n\n I\u00a0love this concept store by\u00a0Christian Dior Couture, developed in collaboration with\u00a0WASP, the Italian 3D printmaker. A unique installation of two circular modules, crafted from natural materials (clay, sand, and raw fibres). Inside, Maria Grazia Chiuri\u2019s designs, are on show. The \u2018Toile De Jouy\u2019 motif is embroidered on them. A few thoughts come out from this […]<\/p>\n","protected":false},"author":1,"featured_media":624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[33,32,34],"class_list":["post-700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-fashionindustry","tag-luxuryindustry","tag-marketing"],"_links":{"self":[{"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/posts\/700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/comments?post=700"}],"version-history":[{"count":1,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/posts\/700\/revisions"}],"predecessor-version":[{"id":701,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/posts\/700\/revisions\/701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/media\/624"}],"wp:attachment":[{"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/media?parent=700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/categories?post=700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/copia.cesarval.me\/en\/wp-json\/wp\/v2\/tags?post=700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Disruptive INNOVATION and SUSTAINABILITY (“Greenovation”). WASP\u00b4research mission is to create 3D printed eco-housing from natural materials. Like a digital Taylor, they have created this habitable structure, in never-seen-before proportions.
By opening Pop Up stores in high-end resorts and tourist destinations, luxury brands aim to deliver to their customers an experience that they can not find in a permanent urban store. These Pop-ups have been an important trend in recent years: initially, it was merely a communication tool, but it has become a very effective way for brand-to-human marketing. Customers\u00b4 moods change when they are on holiday or enjoying a natural environment. Meaning, a destination pop up needs to provide a different declination of the Brand identity than when displayed at a high-street store. This Dior Project at\u00a0Nammos Group\u00a0<\/a>Dubai master the game (Dior was running around 25 pop-up stores a year, worldwide, before the pandemic).<\/p>\n\n\n\n
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